5 Things Starbucks Can Teach the Church About Effective Evangelism
Starbucks has done the best job of any coffee company in existence of penetrating the market and saturating the nation. Their green and white circle sign of deliciousness draws us weary travelers in like a bee to a honey flavored Frappuccino. (Is there such a drink? Just wait and I’m sure there will be!)
So how can Starbucks saturate the physical cravings of decaffeinated Americans, and the church cannot satisfy the spiritual thirst of Americans with the living water? After all, there are only 12,000 Starbucks coffee shops in the United States and there are over 300,000 Protestant churches! That’s right! We outnumber Starbucks by 25 to 1!
So, with this as a backdrop, here’s what Starbucks can teach the Church when it comes to evangelism:
1. Train more “baristas” to serve excellent drinks consistently.
Too many times the pastor is the only barista in the church. You have to go to church to get served the good news. Of course the pastors should be sharing the Gospel in their sermons, but the primary job of the pastor according to Ephesians 4:11-12 is to “equip God’s people for works of service.” Part of this is equipping their congregations to share the Gospel with their friends, family, neighbors, co-workers, classmates and teammates.
Do you have a plan to train your people to share the Gospel? Check out Dare 2 Share’s two free faith-sharing mobile apps to help you do just that! You can also check out our brand new adult small group curriculum that will help you “gospelize” your entire congregation!
2. Only buy the best beans.
Starbucks takes great care to buy the best. We need to make sure we are serving the best Gospel! As Paul wrote to the Galatian believers, “I am astonished that you are so quickly deserting him who called you in the grace of Christ and are turning to a different gospel—not that there is another one, but there are some who trouble you and want to distort the gospel of Christ. But even if we or an angel from heaven should preach to you a gospel contrary to the one we preached to you, let him be accursed.” Galatians 1:6-8.
Too many times too many churches preach a “gospel” that is no gospel at all. It is a works-based “turn, try, cry” gospel which robs the cross of its power and makes salvation about what we do for Jesus instead of what Jesus has done for us. This kind of Gospel is accursed and will leave a bitter aftertaste in the soul of the thirsty sinner.
Preach a #SolaFide, faith-alone-in-Christ-alone message of hope and redemption through the finished work of Christ and the empty tomb. This too-good-to-be-true message is too good and true too. It is the kind of message sinners will line up for like customers in a busy Starbucks on a Monday morning.
3. Focus on the thirstiest demographic.
Young people are more likely to trust in Jesus than older people. Of course that doesn’t mean that we forsake the older for the younger, but if we are serious about saturating a community with the hope of Jesus Christ then we need to put our best drinks forward with the children, teens and 20-somethings.
At Dare 2 Share we are seeking to mobilize 30,000 Gospel Advancing ministries (churches, youth groups, etc.) that will saturate entire communities in teen-centric Gospel conversations. Why 30,000? Because according to the Rensselaer Polytechnic Institute, if you can get 10 percent of a demographic 100 percent committed toward a vision, cause or set of values, they will inevitably influence the other 90 percent (Source: July 26th, 2011 Edition of Science Daily). Because there are 300,000(ish) churches in America, our goal is to get 30,000 of them who will choose to be Gospel Advancing with the young people in their community. For more information about what it takes to join this growing movement, click here.
4. Create an above-and-beyond culture of love in your store.
“They devoted themselves to the apostles’ teaching and to fellowship, to the breaking of bread and to prayer. Everyone was filled with awe at the many wonders and signs performed by the apostles. All the believers were together and had everything in common. They sold property and possessions to give to anyone who had need. Every day they continued to meet together in the temple courts. They broke bread in their homes and ate together with glad and sincere hearts, praising God and enjoying the favor of all the people. And the Lord added to their number daily those who were being saved.” Acts 2:42-47
There were people lined out the door of the early church (so to speak since, technically, they had no buildings!) Why? Because of the good news message and the good news people! There was such an attractive setting of love, hope and selflessness that people were drawn into their numbers daily!
5. Stay connected to headquarters to get the latest and greatest.
Starbucks stores stay tuned to HQ to get the latest drinks, designs, campaigns, etc. Usually this works out really well for every store in the field. But once in awhile even Starbucks stumbles with their ideas (#RaceTogether).
Our HQ (aka “heaven”) never stumbles with the latest and greatest initiatives. We must continually be communicating with our heavenly Father to get the wisdom we need to run these initiatives with prudence, precision and power! Our access to God through prayer is what creates this line of communication.
Sure, there are more ways in which Starbucks can teach us about evangelism (personalized drinks, clean stores, friendly service, etc.), but these five stand out to me. May these ideas spur you on to saturating your community with a lot of good news lattes.

Greg Stier is the President
and Founder of Dare 2 Share Ministries, which is mobilizing teenagers
across America to share their faith. More from Greg Stier or visit Greg at http://www.dare2share.org
Carey Nieuwhof is Lead
Pastor of Connexus Church north of Toronto, Canada, blogs at
www.careynieuwhof.com and is host of The Carey Nieuwhof Leadership
Podcast available for free on iTunes.
Perry Noble is the founding
and senior pastor of NewSpring Church in South Carolina. The church
averages 26,000 people during weekend services at multiple campuses
throughout the state.
Perry is a gifted communicator and teacher, convicted about speaking the
truth as plainly as possible. God has given him a vision and a passion
for helping people meet Jesus, and each week he shares God’s word and
its practical application in our daily lives. Perry, his wife Lucretia
and their daughter Charisse live in Anderson, South Carolina. You can
read all of Perry’s unfiltered thoughts about life and leadership at
PerryNoble.com. Don’t worry, he holds nothing back.

David Mathis
(@davidcmathis) is executive editor at desiringGod.org and an elder at
Bethlehem Baptist Church, Minneapolis. He has edited several books,
including Thinking. Loving. Doing., Finish the Mission, and Acting the
Miracle, and is co-author of How to Stay Christian in Seminary.
Thom S. Rainer is the
president and CEO of LifeWay Christian Resources (LifeWay.com). Among
his greatest joys are his family:
his wife Nellie Jo; three sons, Sam,
Art, and Jess; and six grandchildren.
He was founding dean of the Billy Graham School of Missions, Evangelism,
and Church Growth at The Southern Baptist Theological Seminary. His
many books include Surprising Insights from the Unchurched, The
Unexpected Journey, and Breakout Churches.
Dr. Rick Warren is
passionate about attacking what he calls the five “Global Goliaths” –
spiritual emptiness, egocentric leadership, extreme poverty, pandemic
disease, and illiteracy/poor education. His goal is a second Reformation
by restoring responsibility in people, credibility in churches, and
civility in culture. He is a pastor, global strategist, theologian, and
philanthropist. He’s been often named "America's most influential
spiritual leader" and “America’s Pastor.
Ron Edmondson is a pastor
and church leader passionate about planting churches, helping
established churches thrive, and assisting pastors and those in ministry
think through leadership, strategy and life. Ron has over 20 years
business experience, mostly as a self-employed business owner, and he's
been helping church grow vocationally for over 10 years.
Frank Powell
serves in the Campbell Street Church of Christ in Jackson, Tenn.,
ministering to college-age and young adults. 
Kevin is the Senior Pastor
at University Reformed Church (RCA) in East Lansing, Michigan, right
across the street from Michigan State University. He has been the
pastor there since 2004.