How to Break the 100 Barrier
By Brian Jones
If your church has been stuck at 25, 45 or 75 for
more than three years and God has laid it on your heart to reach lost
people in your community, you have two choices that lay before you:
take massive action or find another job.
There is no third option.
Trying to break the 100 barrier is more akin to making it through
Navy Seals basic training than any other ministry assignment there is.
The odds are stacked against you that you will make it to the end, but
for those who do, there’s unparalleled satisfaction and kingdom impact
that awaits.
You must take massive action. You must push all your chips to the
center of the table and gamble your ministry, your ego, your reputation
and the entire future of the church you serve on the seemingly insane
plan that I’m going to share with you.
The thing is—this plan works. But in my coaching experience, few have
been willing to try it. The price was too high. Unfortunately, what
many senior pastors of churches under 100 don’t realize, until it’s too
late, is that the price of
non-growth is even higher.
Here’s a little secret about the 100 barrier:
It is entirely up to you.
Nobody is going to do the work for you.
Nobody is going to come up with a better plan.
Nobody is going to come alongside you and make it easier for you.
You are going to war, with yourself.
And you can win.
Here’s Your Battle Plan for Breaking the 100 Barrier:
1. Commit to Staying at That Church Five More Years
Most senior pastors stop reading right here, at least the ones who
are on the “stepping stone to somewhere bigger and better” ministry
plan. Listen, you can’t even begin to think about turning that church
around without a long-term
commitment. Ten years is more realistic, especially if you want to take it beyond 100 to break 200 and possibly 400.
2. Commit to Working 50 Hours a Week
Chances are that in the absence of a staff team and a healthy
governing board of leaders, you’ve grown slack. This was always a
serious temptation for me at this size, all three times I faced it. Make
the commitment. Do the work.
3. Shut Down All Small Groups and Mid-Week Activities
Read my article on
The Three Buckets
as to why you need to focus on your Sunday services right now only. You
need every single person united in making your Sunday worship service
and its associated ministries amazing. Not adequate. Amazing. There will
come a time when you’ll start groups. Now is
not that time. Kill EVERYTHING that happens at your church mid-week.
4. Stop All Missions Giving Immediately
God has given you that money to fund
your church’s
evangelistic efforts. You are the mission. Feeling compelled to give
away money to “missions” is like someone telling you that you should
encourage your 12-year-old daughter to get pregnant simply because she
has the reproductive capability to do so. Like Dave Ramsey’s advice to
stop saving for retirement until your debt is paid off, this is a
radical, short-term solution to a drastic problem. Soon you will
restart again,
and when you do you’ll give 20-100 x what you gave before. In the first
six years of our church we gave away $0 to missions. I was
criticized.
Over a 10-year period of time now we will have given away $2,000,000+
to international missions. Nobody is criticizing me now, especially the
pastors whose churches haven’t grown and are still giving away peanuts
to expand the kingdom internationally. Make the call and temporarily cut
missions this week.
5. Take the Excess Missions Money You Save and Hire a Part-Time Worship Pastor
Never underestimate the power of $50. Get a college kid. Hire four
different people to come in one time a month if you must. Get creative.
People will not perform consistently until they have a paycheck in their
box every week. Once it’s a job, you can pull out superior performance
from them. Worship must be your first hire.
6. Place Your Top Five Gifted Leaders Over Kids, Students, Adults, Worship and Finance
This is your staff. You will meet with them once a week. You hire
them first with a title, then $50 a week, then gradually moving them
toward full-time pay as the church grows. The
order in which you pay them is simple: worship, then children, then finance, then youth, then adults.
7. Schedule 10 meetings a Week With the 100+ Most Influential People in Your Community
Your job, besides preaching, will be to
network,
lead to Christ and then deploy the most influential leaders in your
community. When I was at this size I had five breakfasts and five
lunches a week, every week, without fail, until we grew to 600. Gut it
out and make it happen.
8. Relocate to a High School or Movie Theater
For 99.9 percent of the leaders reading this article, be completely honest with yourself, your
building
is terrible. You think it’s OK, but it’s not. Read these words out loud
to yourself, “OUR BUILDING IS LAME. PEOPLE DON’T VISIT BECAUSE THEY
CAN’T FIND US, IT IS TOO SMALL AND IT IS UGLY.” Make plans now to
relocate your church to your area high school or movie theater. Yes,
people won’t want to do it. Yes, this will suck. Yes, this will be
painful. But you will not grow where you are. Churched people always
want to stay in Egypt. God called you to get them to the Promised Land.
Will there be desert times in between? Of course.
Make a list of the 10 best facilities for rent in your area, then
pick the one that you wouldn’t need to give people directions to because
everyone knows where it is. Some will object, “But we just renovated
our building.” Sorry. Still ugly. Google
“sunk cost theory” and read the first five articles, then go make plans to move asap.
9. Preach Amazing, 25-minute Sermons. Every. Single. Sunday.
The first time I faced the 100 barrier, my
preaching
was so bad that people didn’t know what was worse—our building or my
preaching. The thing is nobody cared enough to tell me. Listen, you are
nowhere as good as you think you are. No one is at your stage of the
game. You need to improve, fast.
The best way to improve is to preach no more than 25 minutes each Sunday. Then get
coaching.
Then make an appointment with yourself to watch yourself on video every
single week. Prop up your iPhone and hit record before you preach. No
excuses. Also, read Andy Stanley’s
Communicating for Change. My article titled
5 Steps to Writing Excellent Sermons in 8 Hours or Less
will help too. Make it your goal to become the best preacher you can
possibly be. As Bob Russell, former senior pastor at Southeast Christian
Church in Louisville used to say, “Great preaching covers a multitude
of sins.”
10. Get Into the Best Shape of Your Life
I’ve met more depressed senior pastors at this stage of growth than
all other stages of growth combined. You owe it to yourself to
invest in yourself.
You need the energy and stamina to work long, hard, thankless hours to
lead this church past 100. As your health goes, so goes the rest of the
church. So hire a trainer. Go see a licensed dietician. Overhaul your
eating. Carve out the best possible times of the day to invest in
yourself. No one else is going to make you do it. Trust me.
11. Share a Life-Change Story Every Sunday and Give New People Invite Cards to Share With Friends
As I’ve shared
elsewhere, if you want to grow by 100 people, you need to get
how many people
to visit your church over the next year? 1,000 new people! To make that
happen you must focus on sharing stories in your preaching about
life-change, especially how God is using your services to facilitate it.
But that’s not enough. You must ask your
new people to bring
new
people EVERY WEEK and make it as easy as possible to help them do that.
Give them Invite Cards for each new series. Create “special days” on
Sunday that
will intrigue new people and cause them to bring their friends.
Non-churched new visitors will bring their friends at 10 x the rate that
your existing people will, so leverage their influence.
Well that’s the plan.
It’s radical.
But it is doable.
And it works.
If you are interested in learning more about the types of coaching I offer, you can do that here.
Brian Jones loves helping Christians live thoughtful, courageous lives. Brian is founding
Senior Pastor of
Christ’s Church of the Valley,
a church of 2,000+ amazing people in the suburbs of Philadelphia. He is
a graduate of Princeton Theological Seminary (M.Div.) and Cincinnati
Christian University (B.A.). He blogs at www.brianjones.com, but if
you’re a Senior Pastor you might want to check out his website,
Senior Pastor Central.
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